McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) .
| 1. |
A Challenge in marketing of services is that they are |
| A. | perishable |
| B. | tangible |
| C. | intangible |
| D. | physical |
| Answer» C. intangible | |
| 2. |
The act of creating a brand is |
| A. | branding |
| B. | brand management |
| C. | brand hierarchy |
| D. | brand building |
| Answer» A. branding | |
| 3. |
The ad campaign " din hai suhana aaj pehli tarik hai" is of |
| A. | bornvile |
| B. | cadbury |
| C. | nestle |
| D. | amul |
| Answer» B. cadbury | |
| 4. |
_______ are short phrases that communicate persuasive information about the brand |
| A. | slogans |
| B. | visual |
| C. | jingle |
| D. | logo |
| Answer» A. slogans | |
| 5. |
_____ occurs when the brand makes consumers feel better about themselves |
| A. | social approval |
| B. | excitement |
| C. | self respect |
| D. | security |
| Answer» C. self respect | |
| 6. |
____methods are ideal for measuring brand association |
| A. | qualitative research |
| B. | awareness |
| C. | recognition |
| D. | building |
| Answer» A. qualitative research | |
| 7. |
Brand feelings are customers |
| A. | emotional responses |
| B. | rational responses |
| C. | moral responses |
| D. | direct responses |
| Answer» A. emotional responses | |
| 8. |
____ is the structure of brands within an organisational entity |
| A. | brand recognition |
| B. | brand equity |
| C. | brand architecture |
| D. | brand monitoring |
| Answer» C. brand architecture | |
| 9. |
Cause Related Marketing was introduced by |
| A. | varadarajan and menon |
| B. | n r narayan murthy |
| C. | rajshree birla |
| D. | ratan tata |
| Answer» A. varadarajan and menon | |
| 10. |
_____ refers to the word, phrase or clause that functions as an adjective or adverb to qualify the meaning of the other word. |
| A. | green marketing |
| B. | brand reinforcement |
| C. | global brands |
| D. | modifier |
| Answer» D. modifier | |
| 11. |
A brand is defined as an asset. |
| A. | liquid |
| B. | fixed |
| C. | current |
| D. | intangible |
| Answer» D. intangible | |
| 12. |
Which of the following is not an objective of Brand management? |
| A. | to establish an identity for the product or a group of products. |
| B. | to establish an identity for the product or a group of products. |
| C. | to do telly calling and acquire sales |
| D. | to acquire place for the product in consumers’ minds for high and consistent quality. |
| Answer» C. to do telly calling and acquire sales | |
| 13. |
3 C's of branding are , consistency and constancy. |
| A. | continuity |
| B. | coverage |
| C. | collaboration |
| D. | clarity |
| Answer» D. clarity | |
| 14. |
Brand are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand |
| A. | audit |
| B. | edit |
| C. | recalling |
| D. | rejuvenating |
| Answer» A. audit | |
| 15. |
A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits. |
| A. | market |
| B. | goods |
| C. | product |
| D. | things |
| Answer» C. product | |
| 16. |
This is a scenario in which the customers have too limited a awareness of the brand. |
| A. | under positioning |
| B. | over positioning |
| C. | confused positioning |
| D. | double positioning |
| Answer» B. over positioning | |
| 17. |
which of the following is not a clothing brand brand? |
| A. | h&m |
| B. | zara |
| C. | nyka |
| D. | raymonds |
| Answer» C. nyka | |
| 18. |
The brand element that specifies the location of web pages. |
| A. | unique resource locator |
| B. | uniform resource locator |
| C. | unique reference locator |
| D. | uniform reference locator |
| Answer» B. uniform resource locator | |
| 19. |
Relate marketing creates experiences by taking into account individual's desire to be a part of the social context |
| A. | permission marketing |
| B. | experiential marketing |
| C. | relationship marketing |
| D. | one to one marketing |
| Answer» B. experiential marketing | |
| 20. |
It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations. |
| A. | brand elements |
| B. | brand personality |
| C. | brand positioning |
| D. | brand marketing |
| Answer» A. brand elements | |
| 21. |
is the difference between what a brand promises to deliver in its communications and what it actually does |
| A. | brand differentiati on |
| B. | brand gap |
| C. | brand communicati on |
| D. | brand extension |
| Answer» B. brand gap | |
| 22. |
Three fundamental pricing approaches are market skimming pricing, neutral pricing, and? |
| A. | word-of- mouth pricing |
| B. | fair pricing |
| C. | market penetration pricing |
| D. | niche pricing |
| Answer» C. market penetration pricing | |
| 23. |
Customize products and services |
| A. | one to one marketing |
| B. | cause marketing |
| C. | standardized marketing |
| D. | relationship marketing |
| Answer» A. one to one marketing | |
| 24. |
It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information |
| A. | green marketing |
| B. | cause marketing |
| C. | relationship marketing |
| D. | permission marketing |
| Answer» D. permission marketing | |
| 25. |
The Drivers that differentiate and identify the brands are classified as? |
| A. | brand emotions |
| B. | brand elements |
| C. | brand conversation |
| D. | brand judgment |
| Answer» B. brand elements | |
| 26. |
The series of procedure in which customer is focused , helps to access brand's health and |
| A. | brand audit |
| B. | brand tracking |
| C. | brand valuation |
| D. | brand evaluation |
| Answer» A. brand audit | |
| 27. |
is as if ' making the brand come alive'. |
| A. | brand personality |
| B. | brand image |
| C. | brand audit |
| D. | brand value |
| Answer» A. brand personality | |
| 28. |
is a measure of the attachment that a customer has to a brand |
| A. | brand loyalty |
| B. | brand equity |
| C. | brand recall |
| D. | image |
| Answer» A. brand loyalty | |
| 29. |
may be tested in two forms: Aided recall & Unaided recall |
| A. | brand recall |
| B. | brand awareness |
| C. | relevance |
| D. | price |
| Answer» A. brand recall | |
| 30. |
What is more important in brand equity? |
| A. | quality |
| B. | quantity |
| C. | customer perception |
| D. | customer experience |
| Answer» A. quality | |
| 31. |
Amul Masti Dahi is an example of: |
| A. | line extension |
| B. | brand extension |
| C. | category extension |
| D. | brand discontinuati on |
| Answer» B. brand extension | |
| 32. |
helps consumers to justify their self worth to others or themselves |
| A. | cause marketing |
| B. | brand reinforceme nt |
| C. | global brands |
| D. | brand enrichment |
| Answer» A. cause marketing | |
| 33. |
Another way of getting the brand revitalized is through the _ |
| A. | positioning |
| B. | segmenting |
| C. | targeting |
| D. | repositioning |
| Answer» D. repositioning | |
| 34. |
can be seen in the way the customer thinks, feels, perceives the product along with its price and market position |
| A. | brand extension |
| B. | brand diversificatio n |
| C. | brand equity |
| D. | brand profit |
| Answer» C. brand equity | |
| 35. |
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a context |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» D. cultural | |
| 36. |
Brand Asset Valuator (BAV) |
| A. | comparative |
| B. | qualitative |
| C. | quantitative |
| D. | price |
| Answer» A. comparative | |
| 37. |
analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality |
| A. | market |
| B. | brand |
| C. | conjoint |
| D. | price |
| Answer» C. conjoint | |
| 38. |
………defines what the brand thinks about the consumer, as per the consumer |
| A. | brand attitude |
| B. | brand positioning |
| C. | brand relationship |
| D. | brand image |
| Answer» A. brand attitude | |
| 39. |
The comparison of brand equity from thousands of different brands with several categories is called? |
| A. | brand preference valuator |
| B. | brand differences valuator |
| C. | brand similarities valuator |
| D. | brand asset valuator |
| Answer» D. brand asset valuator | |
| 40. |
_is the added value endowed on services and products. |
| A. | brand value |
| B. | brand strategy |
| C. | brand equity |
| D. | brand image |
| Answer» C. brand equity | |
| 41. |
Four P’s was initially expressed by? |
| A. | e j mccarthy |
| B. | kotler |
| C. | rob gray |
| D. | mishkin |
| Answer» A. e j mccarthy | |
| 42. |
In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as? |
| A. | perceived esteem |
| B. | esteem |
| C. | energized esteem |
| D. | energized similarities |
| Answer» B. esteem | |
| 43. |
Content Marketing consists of |
| A. | slogans |
| B. | blogging |
| C. | jingles |
| D. | logos |
| Answer» B. blogging | |
| 44. |
helps make purchasing |
| A. | brand |
| B. | branding |
| C. | brand identity |
| D. | brand essence |
| Answer» B. branding | |
| 45. |
Which of the following statement is TRUE?
|
| A. | a |
| B. | b |
| C. | c |
| D. | d |
| Answer» C. c | |
| 46. |
The
|
| A. | brand positioning |
| B. | brand resonance |
| C. | brand value chain |
| D. | brand identity |
| Answer» B. brand resonance | |
| 47. |
Under Keller’s Brand Equity Model For Building A Strong Brand "What do I think or feel about you?" mean |
| A. | brand identity |
| B. | brand meaning |
| C. | brand responses |
| D. | brand relationships |
| Answer» C. brand responses | |
| 48. |
A brand identify is the centring idea of business |
| A. | organisation |
| B. | community |
| C. | personality |
| D. | marketing |
| Answer» A. organisation | |
| 49. |
A brand is defined as an _. |
| A. | tangible assets |
| B. | intangible asstes |
| C. | long term asstes |
| D. | short term asstes |
| Answer» B. intangible asstes | |
| 50. |
"Just Do It" is a tagline of which brand? |
| A. | puma |
| B. | adidas |
| C. | nike |
| D. | louis vitton |
| Answer» C. nike | |
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