McqMate
| 1. |
A Challenge in marketing of services is that they are |
| A. | perishable |
| B. | tangible |
| C. | intangible |
| D. | physical |
| Answer» C. intangible | |
| 2. |
The act of creating a brand is |
| A. | branding |
| B. | brand management |
| C. | brand hierarchy |
| D. | brand building |
| Answer» A. branding | |
| 3. |
The ad campaign " din hai suhana aaj pehli tarik hai" is of |
| A. | bornvile |
| B. | cadbury |
| C. | nestle |
| D. | amul |
| Answer» B. cadbury | |
| 4. |
_______ are short phrases that communicate persuasive information about the brand |
| A. | slogans |
| B. | visual |
| C. | jingle |
| D. | logo |
| Answer» A. slogans | |
| 5. |
_____ occurs when the brand makes consumers feel better about themselves |
| A. | social approval |
| B. | excitement |
| C. | self respect |
| D. | security |
| Answer» C. self respect | |
| 6. |
____methods are ideal for measuring brand association |
| A. | qualitative research |
| B. | awareness |
| C. | recognition |
| D. | building |
| Answer» A. qualitative research | |
| 7. |
Brand feelings are customers |
| A. | emotional responses |
| B. | rational responses |
| C. | moral responses |
| D. | direct responses |
| Answer» A. emotional responses | |
| 8. |
____ is the structure of brands within an organisational entity |
| A. | brand recognition |
| B. | brand equity |
| C. | brand architecture |
| D. | brand monitoring |
| Answer» C. brand architecture | |
| 9. |
Cause Related Marketing was introduced by |
| A. | varadarajan and menon |
| B. | n r narayan murthy |
| C. | rajshree birla |
| D. | ratan tata |
| Answer» A. varadarajan and menon | |
| 10. |
_____ refers to the word, phrase or clause that functions as an adjective or adverb to qualify the meaning of the other word. |
| A. | green marketing |
| B. | brand reinforcement |
| C. | global brands |
| D. | modifier |
| Answer» D. modifier | |
| 11. |
A brand is defined as an asset. |
| A. | liquid |
| B. | fixed |
| C. | current |
| D. | intangible |
| Answer» D. intangible | |
| 12. |
Which of the following is not an objective of Brand management? |
| A. | to establish an identity for the product or a group of products. |
| B. | to establish an identity for the product or a group of products. |
| C. | to do telly calling and acquire sales |
| D. | to acquire place for the product in consumers’ minds for high and consistent quality. |
| Answer» C. to do telly calling and acquire sales | |
| 13. |
3 C's of branding are , consistency and constancy. |
| A. | continuity |
| B. | coverage |
| C. | collaboration |
| D. | clarity |
| Answer» D. clarity | |
| 14. |
Brand are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand |
| A. | audit |
| B. | edit |
| C. | recalling |
| D. | rejuvenating |
| Answer» A. audit | |
| 15. |
A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits. |
| A. | market |
| B. | goods |
| C. | product |
| D. | things |
| Answer» C. product | |
| 16. |
This is a scenario in which the customers have too limited a awareness of the brand. |
| A. | under positioning |
| B. | over positioning |
| C. | confused positioning |
| D. | double positioning |
| Answer» B. over positioning | |
| 17. |
which of the following is not a clothing brand brand? |
| A. | h&m |
| B. | zara |
| C. | nyka |
| D. | raymonds |
| Answer» C. nyka | |
| 18. |
The brand element that specifies the location of web pages. |
| A. | unique resource locator |
| B. | uniform resource locator |
| C. | unique reference locator |
| D. | uniform reference locator |
| Answer» B. uniform resource locator | |
| 19. |
Relate marketing creates experiences by taking into account individual's desire to be a part of the social context |
| A. | permission marketing |
| B. | experiential marketing |
| C. | relationship marketing |
| D. | one to one marketing |
| Answer» B. experiential marketing | |
| 20. |
It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations. |
| A. | brand elements |
| B. | brand personality |
| C. | brand positioning |
| D. | brand marketing |
| Answer» A. brand elements | |
| 21. |
is the difference between what a brand promises to deliver in its communications and what it actually does |
| A. | brand differentiati on |
| B. | brand gap |
| C. | brand communicati on |
| D. | brand extension |
| Answer» B. brand gap | |
| 22. |
Three fundamental pricing approaches are market skimming pricing, neutral pricing, and? |
| A. | word-of- mouth pricing |
| B. | fair pricing |
| C. | market penetration pricing |
| D. | niche pricing |
| Answer» C. market penetration pricing | |
| 23. |
Customize products and services |
| A. | one to one marketing |
| B. | cause marketing |
| C. | standardized marketing |
| D. | relationship marketing |
| Answer» A. one to one marketing | |
| 24. |
It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information |
| A. | green marketing |
| B. | cause marketing |
| C. | relationship marketing |
| D. | permission marketing |
| Answer» D. permission marketing | |
| 25. |
The Drivers that differentiate and identify the brands are classified as? |
| A. | brand emotions |
| B. | brand elements |
| C. | brand conversation |
| D. | brand judgment |
| Answer» B. brand elements | |
| 26. |
The series of procedure in which customer is focused , helps to access brand's health and |
| A. | brand audit |
| B. | brand tracking |
| C. | brand valuation |
| D. | brand evaluation |
| Answer» A. brand audit | |
| 27. |
is as if ' making the brand come alive'. |
| A. | brand personality |
| B. | brand image |
| C. | brand audit |
| D. | brand value |
| Answer» A. brand personality | |
| 28. |
is a measure of the attachment that a customer has to a brand |
| A. | brand loyalty |
| B. | brand equity |
| C. | brand recall |
| D. | image |
| Answer» A. brand loyalty | |
| 29. |
may be tested in two forms: Aided recall & Unaided recall |
| A. | brand recall |
| B. | brand awareness |
| C. | relevance |
| D. | price |
| Answer» A. brand recall | |
| 30. |
What is more important in brand equity? |
| A. | quality |
| B. | quantity |
| C. | customer perception |
| D. | customer experience |
| Answer» A. quality | |
| 31. |
Amul Masti Dahi is an example of: |
| A. | line extension |
| B. | brand extension |
| C. | category extension |
| D. | brand discontinuati on |
| Answer» B. brand extension | |
| 32. |
helps consumers to justify their self worth to others or themselves |
| A. | cause marketing |
| B. | brand reinforceme nt |
| C. | global brands |
| D. | brand enrichment |
| Answer» A. cause marketing | |
| 33. |
Another way of getting the brand revitalized is through the _ |
| A. | positioning |
| B. | segmenting |
| C. | targeting |
| D. | repositioning |
| Answer» D. repositioning | |
| 34. |
can be seen in the way the customer thinks, feels, perceives the product along with its price and market position |
| A. | brand extension |
| B. | brand diversificatio n |
| C. | brand equity |
| D. | brand profit |
| Answer» C. brand equity | |
| 35. |
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a context |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» D. cultural | |
| 36. |
Brand Asset Valuator (BAV) |
| A. | comparative |
| B. | qualitative |
| C. | quantitative |
| D. | price |
| Answer» A. comparative | |
| 37. |
analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality |
| A. | market |
| B. | brand |
| C. | conjoint |
| D. | price |
| Answer» C. conjoint | |
| 38. |
………defines what the brand thinks about the consumer, as per the consumer |
| A. | brand attitude |
| B. | brand positioning |
| C. | brand relationship |
| D. | brand image |
| Answer» A. brand attitude | |
| 39. |
The comparison of brand equity from thousands of different brands with several categories is called? |
| A. | brand preference valuator |
| B. | brand differences valuator |
| C. | brand similarities valuator |
| D. | brand asset valuator |
| Answer» D. brand asset valuator | |
| 40. |
_is the added value endowed on services and products. |
| A. | brand value |
| B. | brand strategy |
| C. | brand equity |
| D. | brand image |
| Answer» C. brand equity | |
| 41. |
Four P’s was initially expressed by? |
| A. | e j mccarthy |
| B. | kotler |
| C. | rob gray |
| D. | mishkin |
| Answer» A. e j mccarthy | |
| 42. |
In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as? |
| A. | perceived esteem |
| B. | esteem |
| C. | energized esteem |
| D. | energized similarities |
| Answer» B. esteem | |
| 43. |
Content Marketing consists of |
| A. | slogans |
| B. | blogging |
| C. | jingles |
| D. | logos |
| Answer» B. blogging | |
| 44. |
helps make purchasing |
| A. | brand |
| B. | branding |
| C. | brand identity |
| D. | brand essence |
| Answer» B. branding | |
| 45. |
Which of the following statement is TRUE?
|
| A. | a |
| B. | b |
| C. | c |
| D. | d |
| Answer» C. c | |
| 46. |
The
|
| A. | brand positioning |
| B. | brand resonance |
| C. | brand value chain |
| D. | brand identity |
| Answer» B. brand resonance | |
| 47. |
Under Keller’s Brand Equity Model For Building A Strong Brand "What do I think or feel about you?" mean |
| A. | brand identity |
| B. | brand meaning |
| C. | brand responses |
| D. | brand relationships |
| Answer» C. brand responses | |
| 48. |
A brand identify is the centring idea of business |
| A. | organisation |
| B. | community |
| C. | personality |
| D. | marketing |
| Answer» A. organisation | |
| 49. |
A brand is defined as an _. |
| A. | tangible assets |
| B. | intangible asstes |
| C. | long term asstes |
| D. | short term asstes |
| Answer» B. intangible asstes | |
| 50. |
"Just Do It" is a tagline of which brand? |
| A. | puma |
| B. | adidas |
| C. | nike |
| D. | louis vitton |
| Answer» C. nike | |
| 51. |
It is a form of advertising which focuses primarily on helping consumers experience a brand. |
| A. | experiential marketing |
| B. | managemen t marketing |
| C. | one to one marketing |
| D. | cause marketing |
| Answer» A. experiential marketing | |
| 52. |
Short term |
| A. | trade |
| B. | push money |
| C. | trade contest |
| D. | price deal |
| Answer» A. trade | |
| 53. |
The offering of all brands and the brand lines by a particular company is considered as? |
| A. | company portfolio |
| B. | brand line portfolio |
| C. | brand portfolio |
| D. | corporate portfolio |
| Answer» C. brand portfolio | |
| 54. |
The abililty of the marketing program to affect the customer mind-set will depend on its |
| A. | technonlogy |
| B. | salesperson |
| C. | quality |
| D. | price |
| Answer» C. quality | |
| 55. |
In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them. |
| A. | relationship marketing |
| B. | permission marketing |
| C. | experiential marketing |
| D. | one to one marketing |
| Answer» B. permission marketing | |
| 56. |
Distribution channel's are categorized by number of intermediaries among manufacturers and? |
| A. | employees |
| B. | customers |
| C. | employers |
| D. | producers |
| Answer» B. customers | |
| 57. |
Which of the following car brand no longer exists? |
| A. | maruti suzuki |
| B. | tesla |
| C. | bmw |
| D. | hummer |
| Answer» D. hummer | |
| 58. |
This majorly focuses on maintaining the Brand Equity |
| A. | sponsorship |
| B. | modifier |
| C. | brand reinforcemen t |
| D. | branding |
| Answer» C. brand reinforcemen t | |
| 59. |
The task of any business is to deliver ____________at a profit. |
| A. | customer needs |
| B. | customer value |
| C. | products and services |
| D. | improved quality |
| Answer» B. customer value | |
| 60. |
The solution to price competition is to develop a differentiated:__________ |
| A. | Product, price, and promotion. |
| B. | Offer, delivery, and image. |
| C. | Package and label. |
| D. | International Web site. |
| Answer» B. Offer, delivery, and image. | |
| 61. |
Buying goods and services for further processing or for use in the production process refers to which of the following markets? |
| A. | Consumer markets |
| B. | Government markets |
| C. | Business markets |
| D. | International markets |
| Answer» C. Business markets | |
| 62. |
Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets. |
| A. | Sales strategies |
| B. | Marketing concepts |
| C. | Cultural values |
| D. | Brand images |
| Answer» C. Cultural values | |
| 63. |
The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer. |
| A. | distribution chain |
| B. | network chain |
| C. | supply chain |
| D. | promotion network |
| Answer» A. distribution chain | |
| 64. |
______________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. |
| A. | Target marketing |
| B. | Psychographic segmentation |
| C. | Product Differentiation |
| D. | Consumer behaviour |
| Answer» D. Consumer behaviour | |
| 65. |
The Word "brand" is frequently used as a_____________ |
| A. | customers |
| B. | marketing |
| C. | advertising |
| D. | metonym |
| Answer» D. metonym | |
| 66. |
Advertising to today’s consumers, we need to look beyond the _____________media of print, radio, and television. |
| A. | traditional |
| B. | non - traditional |
| C. | social |
| D. | new |
| Answer» A. traditional | |
| 67. |
The cost of an advertisement or a schedule of ads is often based on _______________. |
| A. | CPP |
| B. | CPR |
| C. | CPI |
| D. | CPM |
| Answer» D. CPM | |
| 68. |
Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer. |
| A. | Media vehicles |
| B. | Advertising messages |
| C. | Brand |
| D. | Channels |
| Answer» B. Advertising messages | |
| 69. |
Mainly, chief resource of authority throughout allocation channel is________________ |
| A. | company |
| B. | brand |
| C. | distributor |
| D. | customer |
| Answer» B. brand | |
| 70. |
Clearness regarding proportions of brands is clarity in |
| A. | functions of brand |
| B. | aspects of differentiation |
| C. | Function & aspect of given options |
| D. | disadvantages of given options |
| Answer» C. Function & aspect of given options | |
| 71. |
Media strategy is making media decisions based on____________ |
| A. | Understanding customers wants and needs |
| B. | The clients wishes |
| C. | Whims of the market |
| D. | Brand awareness |
| Answer» A. Understanding customers wants and needs | |
| 72. |
Careful brand management look for to build product or services related to the_____________ |
| A. | target audience |
| B. | cost |
| C. | profit |
| D. | Nature |
| Answer» A. target audience | |
| 73. |
Branding strategy is also called______________ |
| A. | brand architecture |
| B. | branding rate |
| C. | brand earnings |
| D. | brand responsiveness |
| Answer» A. brand architecture | |
| 74. |
When companies combine existing brand with new brands, brands are called_______________ |
| A. | parent brand |
| B. | product extension |
| C. | brand extension |
| D. | sub-brand |
| Answer» D. sub-brand | |
| 75. |
Brand which is result of extension in brand or sub-brand is classified as______________ |
| A. | brand extension |
| B. | sub-brand |
| C. | parent brand |
| D. | product extension |
| Answer» C. parent brand | |
| 76. |
Interactive media can be best described as________________ |
| A. | Customized Marketing Messages |
| B. | Marketing Communications Mix |
| C. | Marketing Mix |
| D. | Media that allow two-way messages between company and consumer |
| Answer» D. Media that allow two-way messages between company and consumer | |
| 77. |
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ______________________ . |
| A. | spendable income |
| B. | savings and assets |
| C. | debts |
| D. | occupation |
| Answer» D. occupation | |
| 78. |
The mental act, condition or habit of placing trust or confidence in another shows which of the following options? |
| A. | Motive |
| B. | Belief |
| C. | Behavior |
| D. | Attitude |
| Answer» D. Attitude | |
| 79. |
The____________is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots. |
| A. | marketing concept |
| B. | selling concept |
| C. | production concept |
| D. | product concept |
| Answer» B. selling concept | |
| 80. |
The ___________concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. |
| A. | product |
| B. | marketing |
| C. | production |
| D. | selling |
| Answer» A. product | |
| 81. |
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________ |
| A. | product, positioning, place, and price |
| B. | product, production, price, and place |
| C. | promotion, place, positioning, and price |
| D. | product, price, promotion, and place |
| Answer» D. product, price, promotion, and place | |
| 82. |
The traditional view of marketing is that the firm makes something and then _____________it. |
| A. | sells |
| B. | distributes |
| C. | prices |
| D. | services |
| Answer» A. sells | |
| 83. |
…………………refers to a brands objective (functional) attributes in relation to other brands. |
| A. | Brand position |
| B. | Product position |
| C. | Brand relationship |
| D. | Brand position and Product position |
| Answer» D. Brand position and Product position | |
| 84. |
…………defines what the brand thinks about the consumer, as per the consumer. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» A. Brand attitude | |
| 85. |
…………………includes two aspects of a brand – its associations and its personality. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» D. Brand image | |
| 86. |
…………………includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand. |
| A. | Brand attitude |
| B. | Brand Associations |
| C. | Brand relationship |
| D. | Brand image |
| Answer» B. Brand Associations | |
| 87. |
…………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity. |
| A. | Brand attitude |
| B. | Brand Image |
| C. | Brand Symbol |
| D. | Brand Positioning |
| Answer» C. Brand Symbol | |
| 88. |
………………….can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies. |
| A. | Brand Comparison |
| B. | Cannibalization |
| C. | Positioning |
| D. | Brand Associations |
| Answer» B. Cannibalization | |
| 89. |
A marketer needs to understand that some ‘general traits’ of a brand name are: |
| A. | Easy to recognize |
| B. | Easy to pronounce |
| C. | Easy to memorize or recall |
| D. | East to recognise, pronounce, recalls |
| Answer» D. East to recognise, pronounce, recalls | |
| 90. |
Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of……….. |
| A. | Descriptive Brand Name |
| B. | Suggestive brand name |
| C. | Free Standing brand name |
| D. | Position |
| Answer» A. Descriptive Brand Name | |
| 91. |
Kadak, Xerox, Exxon, Fidji are examples of____________________ |
| A. | Free Standing brand name |
| B. | Descriptive Brand Name |
| C. | Suggestive brand name |
| D. | Suggestive and descriptive name |
| Answer» A. Free Standing brand name | |
| 92. |
Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examples of__________ |
| A. | Descriptive Brand Name |
| B. | Suggestive brand name |
| C. | Free Standing brand name |
| D. | None of the above |
| Answer» B. Suggestive brand name | |
| 93. |
Watches sold as a Jewellery is related to_____________ |
| A. | Titan Raga |
| B. | Tanishq |
| C. | Swatch |
| D. | GoldPlus |
| Answer» B. Tanishq | |
| 94. |
Vaseline- petroleum jelly sold as lip salve and moisturizer, is an example of_____________ |
| A. | Benefit related positioning |
| B. | Positioning by usage occasion and time of use |
| C. | Category related positioning |
| D. | Price Quality positioning |
| Answer» C. Category related positioning | |
| 95. |
“Jod jo tootega nahin” tagline is related with brand…… |
| A. | M-Seal |
| B. | Fevikwik |
| C. | Fevicol |
| D. | Ambuja cement |
| Answer» C. Fevicol | |
| 96. |
Lifebuoy – kills the germs you cannot see, is an example of_____________________ |
| A. | Emotional benefit related to positioning |
| B. | Functional benefit related positioning |
| C. | Usage occasion related to positioning |
| D. | Health-related positioning |
| Answer» B. Functional benefit related positioning | |
| 97. |
Match the correct
|
| A. | 1(ii), 2(iii), 3(i), 4(iv) |
| B. | 1(ii), 2(iv), 3(i), 4(iii) |
| C. | 1(iv), 2(iii), 3(ii), 4(i) |
| D. | 1(ii), 2(iii), 3(iv), 4(i) |
| Answer» C. 1(iv), 2(iii), 3(ii), 4(i) | |
| 98. |
Which is not an example of Positioning by usage occasion and time of use? |
| A. | Listerine – night time rinse |
| B. | Nescafe – Great start to the morning |
| C. | NIIT (Inspired……life begins at NIIT) |
| D. | Domino’s (When families are having fun) |
| Answer» C. NIIT (Inspired……life begins at NIIT) | |
| 99. |
marketing is a process which aims at _________________ |
| A. | production |
| B. | profit making |
| C. | satisfaction of customer needs |
| D. | selling products |
| Answer» C. satisfaction of customer needs | |
| 100. |
Marketers often use the term_________________to cover various groupings of customers |
| A. | buying power |
| B. | demographic segment |
| C. | people |
| D. | market |
| Answer» D. market | |
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