___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.

Related MCQs

• ___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.
• Media Buying refers to buying ______________ in the selected media.
• Media Buying refers to buying ------ in the selected media.
• In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.
• Media--------- is a primary goal of advertising media planning and media buying.
• Media ______________ is a primary goal of advertising media planning and buying.
• Media ______________is a primary goal of advertising media planning and buying.
• Media buying is the _____________of a media plan.
• Media ----------------- is a primary goal of advertising media planning and buying.
• __________ services are agencies that specialize in buying time and space.