______________refers to the presentation of an advertising message to a prospective or existing client.

Related MCQs

• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer.
• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• Type of client that may not be a very friendly or creative client to have but is an MNC and needs to be on the portfolio is known as _____________.
• ______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience.
• Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages.
• ----------------- in advertising. is a series of decisions involvin g the delivery of message to the targeted audience.
• Companies are exploring the -------- for communicating their advertising message because of its several attractive features and advantages.
• ______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience.
• Advertising media do not operate in a vacuum: they must be part of the overall ______________and advertising plans.