Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer.

Related MCQs

• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• Media--------- is a primary goal of advertising media planning and media buying.
• ______________refers to the presentation of an advertising message to a prospective or existing client.
• Advertising media do not operate in a vacuum: they must be part of the overall ______________and advertising plans.
• . Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
• _____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more.