The media planners task is challenging because it must typically

Related MCQs

• Media planners begin their work by doing media ______________.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• Media--------- is a primary goal of advertising media planning and media buying.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• Strategic media planning is a complex challenge because advertises must use their knowledge of
• The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution.
• Media scheduling is a very next managerial task, once the _______ is developed