------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.

Related MCQs

• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer.
• Broad media class is a for carrying the advertisers message to the target audience.
• Media strategy is making media decisions based on
•                    indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
• ______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• Which of the following is an advantage of using direct mail as a media vehicle?
• ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ---------------refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.