________________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.

Related MCQs

• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
• These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow:
• These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited:
• These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited:
• Which of the following firms has often followed a market challenger (second-mover) strategy?
• Media planner helps in .
• Digital technology is changing the way ______________ relate to products and markets.
• ______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.