These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow:

Related MCQs

• These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited:
• These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited:
• Digital technology is changing the way ______________ relate to products and markets.
• ______________ technology is changing the way consumers relate to products and markets.
• This type of growth refers to concentrating activities on markets and/or products that are familiar:
• Digit al technology is changing the way------ relate to products and markets.
• ------ technology is changing the way consumers relate to products and markets.
• Media ______________ is a primary goal of advertising media planning and buying.
• Media ______________is a primary goal of advertising media planning and buying.
• Media--------- is a primary goal of advertising media planning and media buying.