[Solved] In terms of message-distribution objectives, which of the following is a definition of reach?

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Q.	In terms of message-distribution objectives, which of the following is a definition of reach?
A.	It refers to a measure of the intensity of a schedule based on repeated exposures to the medium.
B.	It refers to total size of the audience for a set of ads or an entire campaign.
C.	It refers to the total number of unique people exposed to a medium during a given period of time.
D.	It refers to the duration of an advertising message or campaign over a given period of time
Answer» C. It refers to the total number of unique people exposed to a medium during a given period of time.

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