[Solved] In terms of media planning, which of the following refers to effective reach?

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Q.	In terms of media planning, which of the following refers to effective reach?
A.	The duration of an advertising message or campaign over a given period of time
B.	The average number of times individuals or homes are exposed to the medium
C.	The total size of the audience for a set of ads or an entire campaign
D.	A measure of the number or percentage of the audience who receive enough exposures to truly receive the message
Answer» D. A measure of the number or percentage of the audience who receive enough exposures to truly receive the message

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