_____ measures the intensity of a media schedule, based on repeated exposures to the medium or the program.

Related MCQs

• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• Media--------- is a primary goal of advertising media planning and media buying.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• Media strategy is making media decisions based on
• The flighting media schedule is
• A graphical representation of the media schedule information is called a
• The cost of an advertisement or a schedule of ads is often based on ______________.