Media planning has a much greater role today in the advertising industry than it did 15 years ago.

Related MCQs

• Media--------- is a primary goal of advertising media planning and media buying.
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer.
• Media ______________ is a primary goal of advertising media planning and buying.
• Media ______________is a primary goal of advertising media planning and buying.
• Media ----------------- is a primary goal of advertising media planning and buying.
• In terms of media/government relationships in the world today, the media in most countries are
• The advertising industry is passing through a transition phase with the emergence of the------------ media.
• The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________.
• The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________.
• Advertising media do not operate in a vacuum: they must be part of the overall ______________and advertising plans.