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Q. |
Which of the following statements about the pricing of services (compared to the pricing of goods) is false? |
A. | The demand for services tends to be more elastic than the demand for goods |
B. | Cost-oriented pricing is more difficult for services |
C. | Comparing prices of competitors is more difficult for service consumers. |
D. | Self-service is a viable competitive alternative. |
Answer» D. Self-service is a viable competitive alternative. |
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