The expected qualities of a product are

Related MCQs

• In the product concept stage of new-product development, the product is merely a _____.
• The following aspect of product is concerned with the ease and efficiency of the product performance
• _____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
• _____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
• All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one?
• ____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.
• _____ is a period of slow sales growth as the product is introduced into the market. Profits are nonexistent in this stage because of the heavy expenses of product introduction.
• _____ is the course of a product's sales and profits over its lifetime, involving five distinct stages: product development, introduction, growth, maturity, and decline.
• A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.