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| Q. |
All of the following are accurate descriptions of ways companies are anxious to learn how to improve the odds of new-product success, except which one? |
| A. | Find out what successful new products have in common. |
| B. | To learn lessons from new product failures. |
| C. | Companies have to learn to understand their own consumers. |
| D. | Do not overly rely on product innovation when you can succeed by copying others. |
| Answer» D. Do not overly rely on product innovation when you can succeed by copying others. | |
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