Q.

All of the following are accurate descriptions of ways companies are anxious to learn how to improve the odds of new-product success, except which one?

A. Find out what successful new products have in common.
B. To learn lessons from new product failures.
C. Companies have to learn to understand their own consumers.
D. Do not overly rely on product innovation when you can succeed by copying others.
Answer» D. Do not overly rely on product innovation when you can succeed by copying others.
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