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| Q. |
All of the following are accurate descriptions of test marketing, except which one? |
| A. | Test marketing is the stage at which the product and marketing program are introduced into realistic market settings. |
| B. | Test marketing by consumer-packaged goods firms has been increasing in recent years. |
| C. | Test marketing costs can be high, and it takes time that may allow competitors to gain advantages. |
| D. | Companies often do not test market simple line extensions. |
| Answer» B. Test marketing by consumer-packaged goods firms has been increasing in recent years. | |
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