[Solved] All of the following are accurate descriptions of activities performed in the idea screening stage of new product development, except which one?

McqMate

Q.	All of the following are accurate descriptions of activities performed in the idea screening stage of new product development, except which one?
A.	Idea screening helps spot good ideas and drop poor ones as soon as possible.
B.	Companies want to go ahead only with the product ideas that will turn into profitable products.
C.	Many companies require their executives to write up new product ideas on a standard form that can be reviewed by a new-product committee.
D.	Setting up a toll-free number or Web site for anyone who wants to send a new idea to the idea manager.
Answer» D. Setting up a toll-free number or Web site for anyone who wants to send a new idea to the idea manager.

1k

0

Do you find this helpful?

1

View all MCQs in

Product Design and Value Engineering

Discussion

No comments yet

Related MCQs

All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one?
All of the following are accurate descriptions of new-product development approaches used by companies in the commercialization phase of the process, except which one?
All of the following are accurate descriptions of ways companies are anxious to learn how to improve the odds of new-product success, except which one?
All of the following are accurate descriptions of new product ideas, except which one?
All of the following are accurate descriptions of reasons why new products fail, except which one?
_____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
All of the following are accurate descriptions of test marketing, except which one?
During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
In the product concept stage of new-product development, the product is merely a _____.
____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.