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| Q. |
All of the following statements accurately reflect the requisites of new-product success, except which one? |
| A. | Thinking of a few good ideas, turning them into products, and finding customers for them. |
| B. | A systematic approach for finding new ways to create value for target consumers, from generating and screening new-product ideas to creating and rolling out want-satisfying products to customers. |
| C. | New-product success requires a total-company commitment. |
| D. | At firms known for their new-product success, their culture does not encourage, support, and reward innovation. |
| Answer» D. At firms known for their new-product success, their culture does not encourage, support, and reward innovation. | |
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