_____ is the systematic search for new-product ideas.

Related MCQs

• Which of the following costs is most likely associated with the commercialization stage of newproduct development?
• The search for new-product ideas should be ________ rather than haphazard.
• All of the following are major internal sources of new-product ideas, except which one?
• Major sources of new product ideas include _____.
• All of the following are major external sources of new-product ideas, except which one?
• All of the following are accurate descriptions of new product ideas, except which one?
• Some companies have installed a(n) _____ that directs the flow of new ideas to a central point where they can be collected, reviewed, and evaluated.
• In order to install an idea management system, whereby all ideas are directed to a central point, a company can do any or all of the following:
• The purpose of _____ is to generate a large number of ideas.
• The first idea reducing stage is _____ , which helps spot good ideas and drop poor ones as soon as possible.