Q.

All of the following are major external sources of new-product ideas, except which one?

A. Companies can conduct surveys or focus groups to learn about consumer needs and wants.
B. Competitors are a good source of new-product ideas.
C. Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas.
D. Good ideas come from watching and listening to customers.
Answer» D. Good ideas come from watching and listening to customers.
4.2k
0
Do you find this helpful?
25

Discussion

No comments yet