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| Q. |
All of the following are major external sources of new-product ideas, except which one? |
| A. | Companies can conduct surveys or focus groups to learn about consumer needs and wants. |
| B. | Competitors are a good source of new-product ideas. |
| C. | Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas. |
| D. | Good ideas come from watching and listening to customers. |
| Answer» D. Good ideas come from watching and listening to customers. | |
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