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Q. |
All of the following are major internal sources of new-product ideas, except which one? |
A. | Picking the brains of company executives, scientists, engineers and salespeople is a good way to generate ideas. |
B. | Intrapreneurial programs that encourage employees to think and develop new-product ideas is a good way to generate ideas. |
C. | Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas. |
D. | Good ideas come from watching and listening to customers. |
Answer» D. Good ideas come from watching and listening to customers. |
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