Q.

All of the following are major internal sources of new-product ideas, except which one?

A. Picking the brains of company executives, scientists, engineers and salespeople is a good way to generate ideas.
B. Intrapreneurial programs that encourage employees to think and develop new-product ideas is a good way to generate ideas.
C. Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas.
D. Good ideas come from watching and listening to customers.
Answer» D. Good ideas come from watching and listening to customers.
1.1k
0
Do you find this helpful?
1

Discussion

No comments yet