In order to get their new products to market more quickly, many companies are adopting a faster, team-oriented approach called _____.

Related MCQs

• The team-based new-product development approach is faster because departments work closely together through _______.
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
• _____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.
• GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt.
• All of the following are accurate descriptions of ways companies are anxious to learn how to improve the odds of new-product success, except which one?
• Some companies have installed a(n) _____ that directs the flow of new ideas to a central point where they can be collected, reviewed, and evaluated.
• All of the following are accurate descriptions of new-product development approaches used by companies in the commercialization phase of the process, except which one?
• Introducing a new product into the market is called _____.
• _____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
• All of the following are different ways a firm can obtain new products, except which one?