The team-based new-product development approach is faster because departments work closely together through _______.

Related MCQs

• Which of the following costs is most likely associated with the commercialization stage of newproduct development?
• In order to get their new products to market more quickly, many companies are adopting a faster, team-oriented approach called _____.
• All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one?
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
• All of the following are limitations of the simultaneous team-based approach to new-product development, except which one?
• Which of the following is a disadvantage of a team-based approach to new-product development?
• _____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
• New-product development starts with _____.
• All of the following are accurate descriptions of activities performed in the idea screening stage of new product development, except which one?
• Designing an initial marketing strategy for a new product based on the _____ is called marketing strategy development.