Managers conduct a _________to know the company’s weakness and strength a relative to those of various peers.

Related MCQs

• Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
• The seller must evaluate__________ related with each peer company’s offer in order to know how their offer rates in the buyer’s mind.
• The costs those which neither contributes to function nor the appearance of the product is called
• ____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.
• _____ is the course of a product's sales and profits over its lifetime, involving five distinct stages: product development, introduction, growth, maturity, and decline.
• __________ is the gap between the prospective customer’s assessment of all the advantages and all the costs of an offering and the perceived options.
• ____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved.
• ____________ is the perceived package of costs customers anticipate to incur in assessing, obtaining, utilizing and disposing of the given market offering, including time, monetary, energy and psychological costs.
• The following aspect of product is concerned with the ease and efficiency of the product performance
• The “simplicity to operate and easy to understand” of product is concerned with its following aspect