Q.

Which of the following is a disadvantage of a team-based approach to new-product development?

A. Organizational confusion and tension can be a part of the process.
B. The development effort is not as effective because of team members' lack of expertise.
C. The process does not work with the shorter life cycles of many of today's products.
D. It takes longer to get the right products to market.
E. Levels of risk can be more easily controlled.
Answer» C. The process does not work with the shorter life cycles of many of today's products.
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