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Q. |
All of the following are limitations of the simultaneous team-based approach to new-product development, except which one? |
A. | Superfast product development can be riskier and more costly than the slower, more orderly sequential approach. |
B. | This approach often creates increased organizational tension and confusion. |
C. | The objective of this approach is to ensure that rushing a product to market doesn't adversely affect its quality. |
D. | Top management gives the product development team a clear-cut product idea or work plan. |
Answer» D. Top management gives the product development team a clear-cut product idea or work plan. |
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