Q.

All of the following are limitations of the simultaneous team-based approach to new-product development, except which one?

A. Superfast product development can be riskier and more costly than the slower, more orderly sequential approach.
B. This approach often creates increased organizational tension and confusion.
C. The objective of this approach is to ensure that rushing a product to market doesn't adversely affect its quality.
D. Top management gives the product development team a clear-cut product idea or work plan.
Answer» D. Top management gives the product development team a clear-cut product idea or work plan.
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