McqMate
Q. |
The size of the market for a product refers to - |
A. | the number of people in the given area |
B. | the geographical area served by the proudcers |
C. | the volume of potential sales of the product |
D. | the number of potential buyers of the product |
Answer» D. the number of potential buyers of the product | |
Explanation: The size of market for a product refers to number of buyers and sellers in a particular market. This is especially important for companies that wish to launch a new product or service, since small markets are less likely to be able to support a high volume of goods. The market size is defined through the market volume and the market potential (defines the up- per limit of the total demand and takes potential clients into consideration). |
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