Q.

The size of the market for a product refers to -

A. the number of people in the given area
B. the geographical area served by the proudcers
C. the volume of potential sales of the product
D. the number of potential buyers of the product
Answer» D. the number of potential buyers of the product
Explanation: The size of market for a product refers to number of buyers and sellers in a particular market. This is especially important for companies that wish to launch a new product or service, since small markets are less likely to be able to support a high volume of goods. The market size is defined through the market volume and the market potential (defines the up- per limit of the total demand and takes potential clients into consideration).
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