An Extended marketing mix, the 7 Ps was proposed by Booms and Bitner in the year

Related MCQs

• The concept of marketing mix as the combination of the major tools of marketing was first developed by
• The skimming , penetration, bargaining, and bundling are decided in the __________________ of marketing mix.
• The placing element of the marketing mix refers to
• Which of the following is not part of marketing communication mix?
• In the marketing mix, the process of moving products from the producers to the intended users is called
• Marketing mix is the market mechanism consisting of elements like
• The elements of the marketing mix includes
• The marketing logic by which the business unit hopes to achieve its marketing objectives is known as
• A firm should select a financing mix which maximizes its value and the shareholders’ wealth. Such is referred to as
• The promotion technique which is not a planned element of a promotion mix is-