For consumer goods, the most visible player in the channel of distribution is the

Related MCQs

• A ___________is a person who acts as a link in the channel of distribution.
• Consumer reaction and response is a yardstick use in
• _____ do not normally deal with the end consumer but with other intermediaries
• _______________ is the management of systems that creates goods and services.
• _____________ concerned with the main business activities which obtains and converts resources of the business into goods/services
• __________________ concerned with developing new goods/services and updating old ones
• The mercantile agent that keeps the goods of others for sale is
• Middlemen who do not handle the goods in the capacity of owners but render services and get paid in the form of commission are called
• Marketing involves ______activities regarding goods
• __________refers to preserving goods in a protected environment.