. _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.

Related MCQs

• _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.
• . A person’s _________ are all the groups that have a direct or indirect influence on their attitudes or behavior.
• . ________ is the fundamental determinant of a person’s wants and behavior.
• ________ is the fundamental determinant of a person’s wants and behavior.
• . All costs customer expects to incur to buy any market offering is called
• .A manager needs three skills such as technical, human and ---
• . Customized products and services for customers and interaction to individual customers are part of
• . The method used to assess real cost of providing services to an individual customer is
• The method used to assess real cost of providing services to an individual customer is
• . Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner.