. All costs customer expects to incur to buy any market offering is called

Related MCQs

• . Whole cluster of benefits when company promises to deliver through its market offering is called
• . A person or company that yields a revenue more than incurred costs of selling and serving is called
• . _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.
• _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.
• . Customer Relationship Management is about
• . The method used to assess real cost of providing services to an individual customer is
• . Aggregate value of customer's base is classified as
• . Third step in customer's value analysis
• . Company's 'customer relationship capital' is another name of
• Customer Relationship Management is about