A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called

Related MCQs

• An increased schedule of advertising above normal levels during peak selling periods is known as
• The total number of different people or households exposed to an advertising schedule during a given time is known as
• Generic advertising, also known as _______________demand advertising.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• ____________ is a period of time during which there is no advertising activity.
• Mixing continuity and flighting strategies in media scheduling is known as
• _________execute and monitor the media schedule developed by media planner.
• _______________ is called the Mecca of rural advertising.
• If a company gives false message to the customers, it is known as