______________ is a regular program sponsored by only one advertiser.

Related MCQs

• . _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser.
• ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.
• __________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product.
• The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as
• _________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as
• ____________ is used in outdoor advertising to refer to the number of billboards used in one display.
• The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.
• ______________ is one of the doyens of Indian advertising.