____________ is a process used by an advertiser to reserve a time period with
a local station and by a network to check with its affiliates on the availability of a
time period.

Related MCQs

• . _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser.
• __________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product.
• ______________ is a regular program sponsored by only one advertiser.
• The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as
• ________ contains the published rates and ad space availability for a particular media such as a web site.
• ____________ is a period of time during which there is no advertising activity.
• ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.
• Which television Network started selling advertising sponsors?
• An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.
• Who controls the flow of work through the approval and production process?