A printed information form listing a publications advertising rates is known as

Related MCQs

• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.
• Generic advertising, also known as _______________demand advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• Any printed material sent through the mail directly to prospective customers is known as________.
• Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as
• ________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as
• The creative point in advertising where the search for a "big idea " takes pace is known as