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Q. |
Why is centralized data storage in CRM beneficial for businesses? |
A. | It creates data silos and limits access to information. |
B. | It provides a single source of truth for customer data. |
C. | It increases data redundancy and inconsistency. |
D. | It makes it harder to track customer interactions. |
Answer» B. It provides a single source of truth for customer data. | |
Explanation: Centralized data ensures consistency, accessibility, and a unified view of customer information. |
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