Q.

Why is centralized data storage in CRM beneficial for businesses?

A. It creates data silos and limits access to information.
B. It provides a single source of truth for customer data.
C. It increases data redundancy and inconsistency.
D. It makes it harder to track customer interactions.
Answer» B. It provides a single source of truth for customer data.
Explanation: Centralized data ensures consistency, accessibility, and a unified view of customer information.
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