It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information

Related MCQs

• The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
• __________markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
• ______________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
• Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
• Buying goods and services for further processing or for use in the production process refers to which of the following markets?
• ________________is the acquisition of goods and services by the seller or industrial user for the purpose of resale
• A cluster of complementary goods and services across diverse set of industries is called as_______________
• One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________
• A Challenge in marketing of services is that they are
• The____________is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.