One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________

Related MCQs

• Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
• The traditional view of marketing is that the firm makes something and then _____________it.
• New media is very cost-effective when compared to the traditional media and is highly _______.
• A____________is an elaborated version of the idea expressed in consumer terms
• A______________is a detailed version of the idea stated in meaningful consumer terms
• Four P’s was initially expressed by?
• A Challenge in marketing of services is that they are
• Cause Related Marketing was introduced by
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• It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information