The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?

Related MCQs

• It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information
• Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
• The traditional view of marketing is that the firm makes something and then _____________it.
• One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________
• Testing before launching a product launching a product is known as .…,………….
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
• Which of the following statement is TRUE? A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies. B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily
• In marketing theory, every contribution from the supply chain adds __________to the product
• One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing______________.
• A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________.