helps consumers to justify their self worth to others or themselves

Related MCQs

• _____ occurs when the brand makes consumers feel better about themselves
• customers can themselves become publishers, choosing to share what they have received with their social networks________________.
• A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits.
• One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing______________.
• Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a context
• Which of the following statement is TRUE? A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies. B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily
• It is a form of advertising which focuses primarily on helping consumers experience a brand.
• Advertising to today’s consumers, we need to look beyond the _____________media of print, radio, and television.
• The ___________concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
• Cyber consumers are not_________