The ___________concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Related MCQs

• ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
• technology is changing the way consumers relate to products and markets______________
•               analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality
• _____ occurs when the brand makes consumers feel better about themselves
• A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits.
•             helps consumers to justify their self worth to others or themselves
• Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a context
• Which of the following statement is TRUE? A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies. B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily
• It is a form of advertising which focuses primarily on helping consumers experience a brand.
• Advertising to today’s consumers, we need to look beyond the _____________media of print, radio, and television.