can be seen in the way the customer thinks, feels, perceives the product along with its price and market position

Related MCQs

• ………defines what the brand thinks about the consumer, as per the consumer
• …………defines what the brand thinks about the consumer, as per the consumer.
• Holistic marketers achieve profitable growth by expanding customer share, __________, and capturing customer lifetime value.
• The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
•               analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality
• ___________pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• The abililty of the marketing program to affect the customer mind-set will depend on its
• Testing before launching a product launching a product is known as .…,………….
• The series of procedure in which customer is focused , helps to access brand's health and
• Which of the following statement is TRUE? A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies. B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily