The abililty of the marketing program to affect the customer mind-set will depend on its

Related MCQs

• Holistic marketers achieve profitable growth by expanding customer share, __________, and capturing customer lifetime value.
• Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
• One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________
•                               can be seen in the way the customer thinks, feels, perceives the product along with its price and market position
• The series of procedure in which customer is focused , helps to access brand's health and
•           is a measure of the attachment that a customer has to a brand
• The key customer markets consists of ______________
• The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
• …………………includes two aspects of a brand – its associations and its personality.
• …………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.