indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .

Related MCQs

• ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• ---------------refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• ______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
•             Research will tell you about your target audience's local media habits .