Deciding ideal media mix is linked to locating audience.

Related MCQs

• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• Media--------- is a primary goal of advertising media planning and media buying.
• Sender of a media text has an access to feedback of the audience.
•             Research will tell you about your target audience's local media habits .
•                    indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
• Broad media class is a for carrying the advertisers message to the target audience.