Customer Relationship Management is about

Related MCQs

• Company's 'customer relationship capital' is another name of
• Process of building, organizing and using databases of customers to build customer relationship is classified as
• a) customer managed relationship
• The method used to assess real cost of providing services to an individual customer is
• Aggregate value of customer's base is classified as
• Third step in customer's value analysis
• All costs customer expects to incur to buy any market offering is called
• 'total customer benefits' includes
• First step in analysis of customer value is to
• Technique which tries to identify real cost of serving an individual customer is called