_______is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.

Related MCQs

• What two major communication channels do marketers use to convey their product to consumers?
• What two major communication channels do marketers use to convey their product to consumers?
• A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?
• “Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors.” Whose definition is this?
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;
• Billboard advertising is most effective for __________ advertising.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.