The selection of appropriate media is based upon which of the following factors?

Related MCQs

• Sampling is an appropriate strategy for which type of products?
• Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,
• Which of the following is not an advantage of the use of outdoor media forms?
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• All of the following are factors that affect budget decisions except:
• _______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.
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• Who is a media planner ?
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• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as