Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

Related MCQs

• Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________
• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• U. S. P.(Unique Selling Proposition) means
• U. S. P.(Unique Selling Proposition) means:
• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• Sampling is an appropriate strategy for which type of products?
• The selection of appropriate media is based upon which of the following factors?