Very long TV commercials providing detailed information about a product or service. Such programmes are called,

Related MCQs

• ________are direct response television commercials which generally include a phone number or website
• No matter how big the advertising budget, advertising can succeed only if commercials:
• A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:
• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
• The research which enables an ad agency to better understand how consumers use a product or service is, _________
• _________is a demographic description of the people or house- holds that are prospects for a product or service.
• ___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.
• A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
• _____consists of short-term incentives to encourage the purchase or sale of a product or service.